work from home – affiliate marketing

work from home – affiliate marketing

Article by Peter Main







Affiliate marketing is one of those terms that has come to symbolize the enterprise culture of the internet, along with terms like internet marketeer etc. Essentially, an affiliate is a sales agent who takes a commission on sales or referrals that they make to you as a customer. If you walk into a store and buy a product, there is a good chance that the sales person will receive a commission as part of their remuneration. You as a customer don’t really think about that, you’re just thinking about the product, price, service etc. The company thinks its prudent to offer a commission to motivate their staff and thats how the system works. Online there is one important difference. A lot of affiliate marketing depends on trust. It depends on you believing that the product review on a website really is a review, and that recommendations really are just that. It depends on you believing that when someone recommends a product, and declares it is an affiliate link it really is being recommended because of the product, not because the website owner gets a commission. This goes to the heart of the problem. In theory it works like this. A website owner/publisher will have a link to a store on his site and if you click through and buy a product, the website owner gets a commission. Experience has shown that people are more likely to click through if they don’t think its an affiliate link, and there is a personal recommendation from the website owner. Both these issues make trust a circle that is very difficult to square. The flip side is that affiliate commissions are normally very generous and often recurring, so if you can get people to sign up, and retain your own integrity at the same time, the you could be onto a winner



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